Meandering
What I've been up to + plans for this year
Welcome back.
It’s been far too long.
The end of last year was a bit of a whirlwind personally and professionally:
August 2024: left my job at X/Twitter. One of these days I’ll write about how the acquisition happened, why we sold, what the experience was like as the first acquired company under Elon, and why I left - but we’ll save that tale for a future post.
September 2024: traveled around the US doing a series of content dinners with founders in SF, Austin, and NY for Napa - the ghostwriting company I co-founded earlier in 2024.
October 2024: returned to northern Minnesota to pack up our cabin, which is getting demolished and re-built this winter. My tactical advice on re-building a house from 2,000 miles away? Don’t. But summers in the midwest are certainly undefeated:
November 2024: our second daughter was born and we now have 3 kids under 3. She’s perfect, and I am tired:
December 2024: hosted about 139 family members for Christmas (my wife tells me this is an exaggeration, but it’s how I remember it), and managed to visit just about every zoo, aquarium, and museum in Northern California with our two toddlers. Some of my favorite moments of last year were walking around with these two as they bonded over horses, sharks, dinosaurs, and slides “where you can go down really fast.”
And it’s been more of the same in 2025.
I’ve spent the last 7 months meandering:
A winding, busy, and rewarding course of angel investing, advising companies, incubating new projects, speaking at events, reading, and lots of family time.
With that brief life recap, I’ll leave you with three things that I’m excited about:
I’ve spent a good amount of time over the last few months recruiting and onboarding some of the best writers in the world to join Napa. Founder-led content marketing drove millions in ARR each year to my last company, and we’re now helping startups, agencies, and VCs do the same. If you want to figure out social as a channel this year, contact us here or grab time with Kevin on our team and he’ll loop me in.
I’m revamping the “Content Cohort” for B2B founders and marketing execs I ran last year. Here’s what it is and how it works:
4 week content sprint next month where I teach you everything I know about how to do B2B content marketing well (i.e. coming up with ideas and winning at LinkedIn, X, newsletters, podcasts, and more)
kicking off May 7, 2025 at 5pm ET
live, weekly sessions May 7, 14, 21, and 28th at 5pm ET (will also be recorded)
incredible guest speakers
Slack group to ask questions, get feedback, and get engagement from others
$1k for newsletter subscribers by entering promo NEWSLETTER for 50% off
Sign up here and you’ll get more info via email this week
Will have a couple more newsletters coming in April. Hold me to it. I already have some killer drafts queued up in the pipeline, so share this with a friend if you like the content and share it with an enemy if you don’t.
Until next time.